Consumer Marketing Guys

Consumer Marketing Guys

A podcast dedicated to knowledge sharing about everything consumer marketing and retail. Consumer marketing guru Kartik Chandrasekhar and data technologist Jan Oudeman explore how brands and retailers engage with consumers in an ever changing (digital) landscape.

Episodes

Data Innovations in Marketing - First Party Data

June 25, 2022

In this Thought Leadership Session we will discuss the definition of consented first party (consumer) data, how it can be utilized, why it is important and why now, as well as use cases in brick-and-mortar retail & eCommerce…